Maria es anunciante en una empresa de hardware informático. Recientemente, su empresa empezó a vender sus productos en Amazon.com, y quiere llegar a compradores con atributos similares a aquellos con los que su marca tiene una relación directa. ¿Qué tipo de audiencia debería aprovechar María en su siguiente campaña?

Advertiser hashed audiences allow Maria to upload her own customer data (like email addresses or phone numbers), which Amazon then matches to its users. This enables her to reach existing customers or create lookalike audiences based on their characteristics, effectively targeting new shoppers who share attributes with her current customer base. This is ideal for leveraging her direct customer relationships on Amazon. Purchase-based audiences target users who have bought specific products on Amazon, which isn't directly tied to her existing customer list. Keyword search audiences target users based on their search queries, which is a broad targeting method, not specifically designed to leverage her direct customer relationships.