María, la gerente de marketing de Jack and Jill, puso en marcha una campaña para una línea de carriolas para bebé. Hace pujas con la frase “carriolas para bebés”. ¿Qué método de segmentación está usando?

María is using keyword targeting because she is specifically bidding on the search term "carriolas para bebés" (baby strollers). This method focuses on matching ads to user search queries containing particular words or phrases, ensuring the ads are shown to users actively searching for related products. Product targeting, on the other hand, would involve targeting based on the specific product itself, perhaps through product feeds or categories, rather than the search terms used by potential customers.