Martha, administradora de campañas, busca una solución de medición y análisis para rastrear el impacto colectivo de sus tácticas publicitarias en las actividades de compra durante el reciente lanzamiento de un producto de su cliente, mientras las campañas están a la mitad del periodo de publicidad. ¿Qué solución de análisis es adecuada para sus necesidades?

Omnichannel metrics provide a holistic view of campaign performance across various channels, allowing Martha to track the collective impact of her advertising tactics on purchasing activities. This solution is ideal for understanding the overall customer journey during a product launch while campaigns are ongoing. Amazon Marketing Cloud (AMC) is a clean room solution for advanced, custom analytics and audience insights, which might be overkill for simply tracking collective impact during a campaign. Amazon Brand Lift measures the effectiveness of campaigns in driving brand awareness, ad recall, and consideration, but it doesn't focus on the collective impact on purchasing activities across all tactics.