Martha está usando Sponsored Display para ayudar a generar reconocimiento de su marca a través de las impresiones visibles. ¿Qué estrategia de optimización debería usar Martha para ayudar a lograr el objetivo?

Martha should optimize for reach because her goal is to generate brand awareness through visible impressions. Optimizing for reach focuses on maximizing the number of unique viewers who see the ads, which directly contributes to increasing brand visibility and recognition. Optimizing for page visits or clicks would be more appropriate if her goal was to drive traffic to product pages or encourage immediate engagement, rather than broad brand awareness. While clicks and visits can be secondary benefits, they are not the primary metric for a brand awareness objective.