Martina está administrando una campaña que no está evolucionando hacia el objetivo previsto. ¿Cuál es el enfoque recomendado?

The recommended approach is to leverage both automatic and manual optimization strategies. Automatic optimization, such as Amazon DSP's machine learning algorithms, can efficiently adjust bids and targeting based on real-time performance data, identifying patterns and making rapid changes that might be difficult for a human to spot. However, manual optimization is crucial for addressing strategic issues, refining creative assets, adjusting audience segments based on deeper insights, or implementing A/B tests that automated systems might not initiate. Relying solely on automatic optimization can miss nuanced strategic improvements, while manual-only optimization is often too slow and resource-intensive to react to dynamic campaign conditions effectively. Therefore, a combined approach ensures both efficiency and strategic depth in campaign management.