Mary es responsable de las estrategias publicitarias en una empresa de hardware. Ella quiere entender la hora del día en que es más probable que su audiencia compre los productos de su marca. ¿Qué insights le sería útil revisar para crear la estrategia publicitaria?

Time insights are crucial here because Mary wants to understand when her audience is most likely to purchase. This data will reveal peak shopping hours or days, allowing her to schedule ad campaigns for maximum impact and efficiency. Retail insights, while useful for understanding broader sales trends or product performance, don't specifically address the timing of purchases. Demographic insights provide information about who her audience is (age, gender, location), but not when they are active buyers. Therefore, time insights directly address Mary's goal of optimizing ad delivery based on audience purchasing patterns.