Morgan quiere combinar datos de varias fuentes, incluyendo sus propias señales y datos de Amazon DSP. ¿Qué herramienta debería usar para analizar los datos y crear audiencias personalizadas?

Amazon Marketing Cloud (AMC) is the correct tool because it's a secure, privacy-safe clean room solution that allows advertisers to combine their own first-party signals with Amazon Ads data. This enables advanced analytics, custom audience creation, and deeper insights into campaign performance and customer journeys. The Amazon Ad Tag is primarily for collecting website activity data for remarketing and conversion tracking, not for combining diverse datasets for advanced analysis. The Conversions API is used for sending server-side conversion events to Amazon, which is a data ingestion method, not an analytics and audience creation platform like AMC.