O que é a métrica "Vendas indiretas por public i dade"?
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Respuesta correcta: São as vendas que foram realizadas dentro da janela de atribuição quando as pessoas clicaram em um anúncio, mas depois compraram outro produto do mesmo vendedor..
Por qué esta es la respuesta
Indirect sales by advertisement" refers to sales made within the attribution window where a user clicked on an ad for one product but subsequently purchased a different product from the same seller. This metric is crucial because it demonstrates the "halo effect" of advertising. It shows that an ad not only drives sales for the specific advertised item but also acts as a gateway, bringing qualified traffic to the seller's store and leading to purchases of other products. This provides a more complete picture of the ad's overall impact.
The option "Sales made thanks to product review recommendations" is incorrect because indirect sales are tied to ad clicks, not organic recommendations. The option "Sales made within the attribution window when people who clicked on an ad bought that product" describes direct sales, not indirect sales, as it refers to the purchase of the advertised product.
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