O que é necessário para criar uma audiência semelhante em Mercado Ads?

To create a lookalike audience in Mercado Ads, you need an existing base audience from a previous campaign or a customer list (CRM). This base audience provides the algorithm with a starting point of real data to identify behavioral patterns. The platform uses this "model profile" to analyze user navigation and consumption variables, finding other users within the ecosystem who share similar characteristics. This allows brands to expand their reach to qualified individuals with a high probability of interest. Without a proprietary or historical data base, the platform cannot effectively identify these similar users. A vertical video, social media interactions, or a minimum monthly budget are not prerequisites for creating a lookalike audience.