O que é o ROAS objetivo?

Target ROAS (Return on Ad Spend) is the expected sales return for every dollar invested in advertising. It's a goal set by the advertiser to inform the Mercado Ads algorithm how much revenue they aim to generate for each unit of currency spent on ads. This value guides automatic bidding, balancing visibility and competitiveness in auctions to achieve the desired profitability. For example, a target ROAS of 10 means the goal is to generate $10 in sales for every $1 spent. This setting aligns ad strategy with product profit margins, allowing the platform to optimize ad delivery based on the advertiser's expected financial return. The other options are incorrect because they describe total revenue, a calculation of ROAS, or total cost, not the expected return per unit of investment.