O que é uma audiência semelhante (Lookalike)?

A Lookalike Audience consists of users who share behavioral patterns with a "seed" audience. This is a powerful Mercado Ads tool for finding new potential customers whose profiles are similar to those who already interact with your brand. The platform's data intelligence analyzes browsing patterns, interests, and purchase history of a source group (like current buyers or page visitors) to identify and target others who, despite not yet knowing your product, have a high probability of conversion due to detected behavioral similarities. This allows for a more assertive and qualified market expansion. The other options are incorrect because lookalike audiences are not identical users, nor are they users who have already purchased the product (that would be a retargeting audience), nor are they simply users from other countries without a behavioral link.