Olga tiene varios artículos de línea en su campaña. Dos de estos muestran un número de impresiones bajo y no cumplen los objetivos de desempeño, mientras que los otros dos presentan un desempeño alto. ¿Cuál de las siguientes estrategias de optimización se recomienda?

The correct strategy is to reallocate the budget from underperforming line items to those with better performance. This allows the campaign to maximize its overall effectiveness by investing more in what is already working well and scaling successfully. Adjusting frequency caps on underperforming line items to show more impressions is incorrect because it would increase spend on something already failing to meet objectives, wasting budget. Conversely, adjusting frequency caps to show fewer impressions might reduce wasted spend, but it doesn't actively improve campaign performance; it just limits the damage. Shifting budget from high-performing line items to low-performing ones is counterproductive, as it would hinder the success of the effective parts of the campaign.