Para definir diferentes tácticas de comunicación siguiendo un mismo objetivo, ¿qué es convenient e hacer?

To achieve a single objective through various communication tactics, creating different line items within one campaign is the most effective approach. This structure allows for independent organization and segmentation of different audiences, formats, or devices, offering greater flexibility for advertising efforts. With line items, you can strategically allocate budget and adjust bids for each specific tactic while maintaining a unified campaign vision. This facilitates more precise and efficient optimization of overall performance. Activating separate campaigns with different maximum budgets would fragment the strategy and make unified optimization difficult. Generating a variety of creatives is a good practice but doesn't, by itself, define different communication tactics or provide the structural flexibility of line items.