Para fomentar compras repetidas de clientes existentes que compraron productos durante el último año, ¿qué tipo de audiencia debería usar una marca al promocionar productos complementarios?

ASIN remarketing audiences are ideal for targeting existing customers who previously purchased specific products (ASINs). By focusing on customers who bought within the last year, the brand can effectively promote complementary products, leveraging their purchase history and established relationship with the brand to encourage repeat business. Lifestyle audiences are too broad and not based on prior purchase behavior. In-market audiences identify shoppers actively looking for products in a category but don't specifically target existing customers, making them less effective for encouraging repeat purchases of complementary items.