¿Para qué se pueden utilizar los insights de compras de Amazon?

Amazon purchase insights allow advertisers to analyze the relationship between ad campaigns and purchases that might not be directly attributed to an ad click or view through standard attribution models. This helps in understanding the broader impact of advertising efforts, including brand lift and halo effects, by linking ad exposure to subsequent purchases across Amazon. While AMC can generate flexible reports and help understand sales patterns, its unique strength lies in enabling deeper correlation analysis beyond direct attribution. "Crear reportes flexibles para las marcas que venden en Amazon" is too general; AMC offers much more specific capabilities. "Comprender los patrones de las ventas de retail" is also too broad and doesn't capture the specific advertising correlation aspect.