¿Para qué sirve cargar una lista de usuarios (CRM) en el Audience Hub?

Uploading a CRM list to Audience Hub allows you to create a custom audience of users who have previously interacted with your brand. This integrates your external customer data with Mercado Libre's intelligence, enabling targeted strategies like customer loyalty programs, re-engagement campaigns, or exclusion lists for existing customers. This method optimizes segmentation accuracy by combining your first-party data with user behavior within the Mercado Libre ecosystem, ensuring ads reach an audience with a pre-existing connection and higher conversion potential. The other options are incorrect because identifying recent purchases is a specific use case, not the primary purpose; limiting campaigns to new audiences contradicts the goal of using existing customer data; and visualizing popular products is a separate analytics function.