Paulo está creando una campaña para un producto nuevo para el cuidado de la piel y quiere mostrar los anuncios al mayor número posible de clientes. ¿Qué tipo de coincidencia de palabras clave debería usar?

Broad match is the most suitable option because it maximizes visibility by showing ads for a wide range of related search terms, including misspellings, synonyms, and variations. This is ideal for a new product where the goal is to reach the largest possible audience and discover new relevant search queries. Exact match would be too restrictive, only showing ads for the precise keyword or close variations, limiting reach for a new product. Phrase match is more flexible than exact but still more restrictive than broad, requiring the keyword phrase to be present in the search query in the specified order, which would also limit initial discovery.