Paulo lanzó recientemente una campaña de Sponsored Products para ayudar a impulsar las ventas de un nuevo producto. El único producto de la campaña acaba de perder la Oferta destacada. ¿Cómo afectará esto a la campaña?

When a product in a Sponsored Products campaign loses the Buy Box (Oferta destacada), the advertisements for that specific product will stop running. Amazon Ads requires products to have the Buy Box to be eligible for advertising through Sponsored Products. This is because the ads direct customers to the product detail page, and if the advertised product doesn't have the Buy Box, a different seller's offer might be prominently displayed, leading to a poor customer experience and ineffective advertising for the original seller. Therefore, the campaign will stop delivering impressions and clicks for that product until it regains the Buy Box. It won't continue to run normally, nor will it simply pause until the product regains the Buy Box; it will effectively stop functioning for that product.