¿Por qué esta consulta no es adecuada para crear una audiencia basada en reglas de aquellos que completaron un evento de conversión? SELECT user_id FROM conversions

The query SELECT userid FROM conversions is unsuitable for creating a rule-based audience because it does not leverage a specific audience table. In Amazon Marketing Cloud (AMC), audience creation typically involves using dedicated audience tables or views that are designed to store and manage user segments for activation. This query simply selects user IDs from a generic 'conversions' table without specifying how these users relate to an audience definition or how they should be grouped for audience activation. While a WHERE clause could refine the conversion events, and a GROUP BY clause could aggregate data, the fundamental issue is the absence of an audience-specific table or mechanism. The userid can indeed be included in the SELECT statement; the problem isn't with the dimension itself, but with the overall approach to audience definition within AMC.