Printava utilizó su reporte de palabras clave y descubrió que la mayoría de las palabras clave funcionaban bien. Sin embargo, notaron varias palabras clave con un ACOS muy alto. ¿Qué puede hacer para reducir la cantidad de clics que está pagando?

Adding those keywords as negative keywords is the correct approach. Negative keywords prevent your ads from showing for irrelevant searches, which helps reduce wasted ad spend on clicks that are unlikely to convert. If certain keywords have a high ACOS, it means they are costing a lot without generating proportional sales, indicating they are not performing well. By making them negative, you stop paying for clicks on those underperforming terms. Eliminating ASINs from the campaign or adding more ASINs to the campaign would not directly address the issue of high ACOS for specific keywords; these actions relate to product targeting, not keyword performance. Increasing bids on those keywords would worsen the problem by increasing costs further, leading to an even higher ACOS.