______ proporciona a los profesionales de marketing insights acerca de cómo sus canales de marketing no pertenecientes a Amazon en búsquedas, redes sociales, videos, display y correos electrónicos afectan a la actividad de compra y el desempeño de las ventas en Amazon.com.

Amazon Attribution is the correct answer because it is a measurement solution that provides marketers with insights into how their non-Amazon marketing channels (search, social, video, display, and email) influence shopping activity and sales performance on Amazon.com. This tool helps advertisers understand the effectiveness of their off-Amazon campaigns in driving traffic and conversions on Amazon. Omnichannel statistics is a general term and not a specific Amazon Ads product. Amazon Brand Lift is a measurement solution focused on understanding the impact of Amazon Ads campaigns on brand metrics like awareness and consideration, not off-Amazon channel performance.