Puedes optimizar tu estrategia de puja al establecer multiplicadores de puja por tipo de ubicación.

True. Amazon Ads allows advertisers to optimize their bidding strategy by setting bid multipliers for different placement types. This feature, often called "bid adjustments by placement" or "placement bid modifiers," enables you to increase or decrease your bids for specific ad placements, such as "Top of search (first page)" or "Product pages." For example, if you find that ads performing well at the top of search results, you can increase your bid for that placement to improve visibility and potentially drive more conversions. Conversely, if a placement is underperforming, you can decrease its bid. This granular control helps maximize campaign efficiency and ROI by allocating budget more effectively to high-value placements.