Quais indic adores ajudam a avaliar a qualidade de um clique? Selecione 3 respostas corretas

To assess click quality in Mercado Ads, key indicators are conversion, time on page, and bounce rate. Conversion is the strongest indicator of a valuable click, showing a successful sale. A longer time on page suggests the user is engaged and actively considering the product. Conversely, a high bounce rate indicates an irrelevant or accidental click, signaling issues with targeting or ad messaging. These metrics help advertisers understand if the traffic generated is qualified and if the landing page meets user expectations, allowing for optimization of ad spend towards genuinely interested users. Visiting the help section is not a direct measure of click quality for a product ad.