Qual é o benefício do carrossel de produtos em Brand Ads?

The product carousel in Brand Ads encourages discovery and consideration by showcasing multiple products within a single ad. This dynamic format allows brands to present a diverse range of items, helping users explore different variations or complementary categories. By offering several visually appealing options, advertisers increase the likelihood of capturing the interest of consumers who are still evaluating alternatives. This strategy strengthens the brand's presence and drives qualified traffic to their official store or landing page, optimizing engagement during the mid-funnel stage of the purchasing journey. It doesn't solely increase CTR in automatic campaigns, as it benefits all campaigns. It highlights multiple products, not just one, and it does not hide prices.