Qual é o principal objetivo de Display Ads?

Display Ads on Mercado Ads primarily aim to drive more visits to "Minha página" (My Page). This functions as a branding and traffic-generating tool, directing potential buyers to the seller's dedicated space within the platform. Unlike solutions focused solely on immediate conversion of a single item, Display Ads increase brand visibility and user engagement with the seller's entire catalog and brand identity. This allows consumers to explore various categories and subpages, fostering long-term loyalty and purchase consideration. While increased sales, improved reputation, and social media followers can be secondary benefits, the direct and main objective is to boost traffic to the seller's dedicated page.