Qual etapa da jornada de compra busca gerar recon he ci men to de marca?

The Awareness stage is correctly identified because its primary goal is to introduce a brand or product to potential customers who may not be familiar with it. This stage focuses on maximizing visibility and brand recognition, often through broad reach campaigns like Display Ads, to build a foundational audience. Conversion aims to finalize a purchase, Consideration seeks to engage users actively considering a product, and Loyalty focuses on retaining existing customers, none of which primarily generate initial brand recognition.