¿Qué acción deberías tomar si ganas solo el 30% de las subastas para una palabra clave relevante?

If you're only winning 30% of auctions for a relevant keyword, it indicates your current bid is not competitive enough. Increasing the maximum CPC (Cost Per Click) is the correct action because it signals to the auction system that you are willing to pay more, thereby improving your ad's chances of winning the auction and being shown to potential customers. This helps you capture the 70% of impressions you are currently missing for that valuable keyword. Reducing the bid would further decrease your auction win rate. Changing to automatic targeting might not address the specific competitiveness issue for this keyword. Adding more products doesn't directly impact your bid's competitiveness for a specific keyword.