¿Qué acción del usuario representa mejor la etapa de Consideration (Consider ación) en el contexto de Retail Media?

Reading reviews and comparing options best represents the Consideration stage. At this point, users have identified a need and are actively evaluating alternatives to fulfill it. They are not yet ready to purchase, but are past initial awareness. Reading reviews and comparing product specifications or sellers helps them reduce uncertainty and build confidence before making a final decision. Making a purchase is the Conversion stage. Sharing on social media or receiving a post-sale coupon are actions that occur after a purchase, in the Loyalty or Advocacy stages.