¿Qué acción representa una señal de intención clara dentro del e-commerce?

Searching for a specific product is the clearest signal of intent in e-commerce because it indicates an active need and a strong likelihood of purchase. This action moves the user from passive browsing to a focused search, placing them at a critical stage in the purchase funnel. Unlike watching an institutional video or following a brand on social media, which are branding activities, a product search directly signals an immediate demand. Retail Media platforms leverage these specific search queries to deliver highly relevant ads, connecting the user's explicit need with available products at the precise moment they are considering a purchase. Receiving a welcome email is a post-registration event and doesn't reflect immediate product intent.