¿Qué acción se recomienda hacer antes de ajustar las palabras clave en campañas person aliz adas?

Before adjusting keywords in Mercado Ads personalized campaigns, it's recommended to wait 3 to 4 weeks, download reports, and analyze performance. This timeframe allows for the collection of statistically significant data on user behavior, providing a solid foundation for informed decisions. Analyzing metrics like conversions and clicks helps identify underperforming keywords to remove and high-performing ones to boost. This data-driven approach ensures that keyword adjustments improve Ad Score and campaign profitability, rather than relying on premature assumptions. Duplicating the campaign or consulting other sellers doesn't provide the necessary performance data for your specific campaign. Adjusting monthly without prior analysis can lead to inefficient changes.