¿Qué ajustes de puja recomendarías a Kitchen Smart si tu objetivo es asegurar la ubicación del anuncio y aumentar las impresiones y los clics?

To secure ad placement and increase impressions and clicks, Kitchen Smart should set competitive bids. Competitive bids increase the likelihood of winning ad auctions, leading to better ad visibility (impressions) and more user engagement (clicks). This strategy directly supports the goal of securing ad placement and driving traffic. Identifying top-selling keywords and decreasing bids would reduce ad visibility for those effective keywords, hindering impression and click growth. Conversely, increasing bids on low-performing keywords and products would waste budget on less effective terms without guaranteeing improved performance. The primary objective is to gain visibility and engagement, which competitive bidding directly addresses.