¿Qué debe hacer un anunciante si la suma del gasto proyectado en los artículos de línea es menor que el presupuesto total de la orden?

If the sum of projected line item spend is less than the total order budget, it indicates that the current line item configurations are not set to fully utilize the available budget. To address this, the advertiser should either broaden the targeting settings of the line items to reach a larger audience, which would increase potential impressions and spend, or increase the maximum average CPM (Cost Per Mille) bid. Increasing the CPM bid makes the line items more competitive in auctions, leading to more impressions and higher spend. Doing nothing would leave budget unspent, and decreasing the campaign budget would unnecessarily limit the campaign's potential without addressing the underlying issue of under-utilization.