¿Qué debe incluirse en una etiqueta de terceros para garantizar un conteo preciso de impresiones?

A cache buster (or cache killer) is essential in a third-party tag to ensure accurate impression counting. It's a unique, dynamically generated string of characters appended to the tag's URL. Without it, browsers might serve a cached version of the tag, preventing the ad server from registering an impression for every ad served. This would lead to undercounting impressions and inaccurate reporting. A conversion API is used for tracking conversions, not impressions. A redirect URL is used to send a user to a different page, not for impression tracking within a third-party tag.