¿Qué efecto puede tener un CPC máximo demasiado bajo en tus campañas?

A maximum CPC that is too low directly reduces your participation in auctions. The Mercado Ads algorithm prioritizes ads with more competitive bids for available ad slots. If your bid doesn't meet the minimum threshold to compete with other sellers, your ad loses visibility, leading to a significant drop in impressions and clicks. This limits your campaign's ability to generate effective sales, even if you have an allocated daily budget. A low CPC doesn't improve CTR, ROAS, or ACOS; instead, it hinders your ad from being shown, making those metrics irrelevant.