¿Qué es el ROAS Objetivo?

ROAS Objetivo (Target ROAS) is the expected return in sales for every unit of currency invested in advertising. It acts as a guide for the Product Ads algorithm, directing it to bid automatically to achieve a desired level of profitability. For example, a target ROAS of 10x tells the system to aim for $10 in sales for every $1 invested. This allows advertisers to balance bidding aggressiveness with profit margins, ensuring campaigns align with financial goals. The other options are incorrect because they describe total revenue, a calculation of ROAS, or total cost, not the expected return per unit of investment.