¿Qué es una audiencia similar (Lookalike)?

A lookalike audience consists of users who share behavioral patterns with a "seed" audience, such as your existing customers or website visitors. Mercado Ads uses machine learning algorithms to identify these patterns, including browsing, search, and purchase history, within the Mercado Libre ecosystem. This allows advertisers to expand their reach intelligently by targeting new potential customers who exhibit similar characteristics and interests to their most valuable existing audience, rather than just retargeting those who have already interacted with the brand. "Usuarios idénticos a los compradores actuales" is incorrect because lookalikes are similar, not identical. "Usuarios que ya compraron el producto" describes a retargeting audience, not a lookalike audience. "Usuarios de otros países" is incorrect as location is just one potential targeting criterion, not the defining characteristic of a lookalike audience.