¿Qué estadística reflejaría mejor los resultados cuando se impulsa la consideración?

Product detail page view rate is the best metric for driving consideration because it directly measures how many users are actively engaging with product information after seeing an ad. A higher view rate indicates that users are interested in learning more about the product, which is a key step in the consideration phase. Subscribe & Save is a conversion metric, indicating a purchase decision, which comes after consideration. Impressions measure ad visibility, but not user engagement or interest in the product itself.