¿Qué estrategia de campaña es más útil para llegar a personas usuarias que hicieron una búsqueda de producto y están comparando distintas opciones?

The Consideration campaign strategy is most effective because it targets users who have already initiated a product search and are actively comparing options. Its primary goal is to position your brand or product as the best alternative against competitors during this evaluation stage. By focusing on users with active, but not yet decided, purchase intent, this tactic allows you to highlight your product's benefits and differentiating attributes precisely when the consumer is analyzing various alternatives. This approach drives traffic to your product page, facilitating their progression toward the final purchase stage. Conversion strategies are for users ready to buy, and Awareness strategies are for introducing a brand to a broad audience, neither of which aligns with users in the comparison phase.