¿Qué estrategia de segmentación de Display Catalog Ads permite atraer a nuevos com prado res con intereses similares a tus productos para ampliar la base de clientes?

Prospecting is the correct strategy because its primary goal is to discover new users. It leverages behavioral data and interests to reach individuals who haven't yet interacted with your brand but show a high affinity for your products. Unlike Retargeting, which focuses on re-engaging existing audiences, Prospecting aims to attract new customers with similar interests, thereby expanding your customer base. This strategy drives business growth by positioning your catalog before a qualified audience in the exploration and discovery phase within the Mercado Libre ecosystem. Retargeting is incorrect as it targets users who have already shown interest, not new ones. Preselling is incorrect as it refers to generating interest before a product launch, not a general customer acquisition strategy.