¿Qué estrategia de segmentación de Display Catalog Ads permite reconectar con quienes ya conocen tus productos para aumentar la conversión y fidelización?

Retargeting is the correct strategy because its primary function is to re-engage users who have previously interacted with your brand or products. This allows you to reconnect with those already familiar with your offerings, increasing conversion and fostering loyalty. By targeting individuals who have shown active interest—like visiting a product page or adding an item to their cart without completing the purchase—this tactic personalizes communication to remind them of the offer's value and encourage them to finalize the transaction. This optimizes return on investment by focusing on an audience with a high probability of purchase and strengthening the ongoing customer relationship. Prospecting targets new users, while preselling focuses on generating early interest before a product launch.