¿Qué estrategias ofrece Performance+ para ayudar a alcanzar los KPI?

Performance+ is designed to optimize campaign performance across the entire customer journey. Prospecting strategies help acquire new customers by reaching relevant audiences. Remarketing re-engages users who have previously shown interest, driving them further down the funnel. Retention strategies focus on nurturing existing customers to encourage repeat purchases and loyalty. These three pillars directly address key performance indicators (KPIs) related to customer acquisition, conversion, and lifetime value. Supply management and promotion setup are operational tasks, not overarching strategies for KPI achievement. Bidding and scheduling are tactical elements within a strategy, not complete strategies themselves.