¿Qué etapa del recorrido de compra busca generar recon o cimi en to de marca?

Awareness is the correct answer because it is the initial stage of the customer journey, focused on introducing a brand or product to the target audience and building recognition. In Mercado Ads, this involves using high-impact formats like banners or videos to increase visibility and ensure the brand is memorable before a specific purchase intent exists. This foundational step aims to make the brand familiar and trustworthy, setting the stage for future consideration and conversion. Consideration involves customers actively researching and comparing options. Conversion is when a purchase is made. Loyalty focuses on retaining existing customers and encouraging repeat business.