¿Qué formato permite adaptar los anuncios a los intereses de tu audiencia?

Display Catalog Ads are the ideal format for tailoring ads to audience interests because they use dynamic banner technology. This technology automatically displays the most relevant products to each user based on their browsing behavior and search history within Mercado Libre. Unlike static formats, this Retail Media model personalizes the visual experience in real-time, engaging potential buyers with specific items they've shown interest in or that complement previous purchases. This maximizes message relevance and significantly increases conversion probabilities both on and off the platform. Search Ads and Brand Ads are less dynamic in their personalization, while Audio Ads lack a visual component for product display.