¿Qué formato te permite reconectar con personas que vieron, pero no compraron un producto?

Display Catalog Ads are the ideal format for re-engaging users who showed initial interest but didn't complete a purchase. This format enables dynamic retargeting strategies using banners that automatically display the exact products the consumer previously viewed. By leveraging Mercado Libre's first-party data, Display Catalog Ads personalize the message to remind users of items they left pending, reducing friction in the decision process. This significantly increases conversion probabilities by impacting them with relevant offers both on and off the platform. Clips and Product Ads are generally used for initial product discovery or general promotion, not specifically for retargeting users who viewed but didn't buy.