¿Qué fuente de suministro permite a los anunciantes acceder a publicidad direccionable, de display, video en línea (OLV) y STV reservada con alta tasa de ganancia a través del internet abierto y de editores y emisoras premium?

Amazon Publisher Direct (APD) provides advertisers with access to addressable display, online video (OLV), and streaming TV (STV) inventory with high win rates across the open internet and from premium publishers and broadcasters. This direct integration ensures quality inventory and better performance. Amazon O&O refers to Amazon's owned and operated properties, which is a specific subset of inventory, not the broader open internet. Private Marketplace Deals (PMPs) are custom agreements for specific inventory, but APD is the overarching supply source that facilitates access to a wider range of premium, addressable inventory.