¿Qué función cumple el enlace en el anuncio de Brand Ads?

The link in a Brand Ads advertisement serves to redirect users to the seller's Official Store or My Page within Mercado Libre. This is a strategic function because it centralizes the user's entry point, allowing them to explore the brand's entire ecosystem. By directing traffic to these personalized spaces, the ad encourages product discovery, strengthens brand identity, and enhances the potential buyer's browsing experience. This approach keeps the focus on the full catalog available on the platform, preventing external distractions. Directing to an external site is incorrect as Brand Ads keep users within Mercado Libre. Opening WhatsApp is not the primary function of the ad link. Showing only discounted products is incorrect; the link leads to the full store, not a filtered view.