¿Qué herramienta de audiencia personalizada se puede utilizar para crear nuevas audiencias con el tráfico del sitio web del anunciante?

The Amazon Ads tag is a pixel that advertisers place on their website to track user behavior, including page views and conversions. This data is then used to create custom audiences based on website traffic, allowing for retargeting and personalized ad campaigns. Conversion API Transfer (CAPI) is used for server-to-server data transfer, primarily for conversion tracking, not directly for creating new audiences from website traffic. Advertiser-hashed audiences are created by uploading encrypted customer data (like email addresses) to Amazon Ads, not by tracking website visitors.