¿Qué indic adores te ayudan a evaluar la calidad de un clic? S ele cci on ar 3 las respuestas correctas

To evaluate click quality in Mercado Ads, "Tiempo de permanencia" (time on page) is key because it indicates user engagement and interest in the content. "Conversión" (conversion) is a definitive measure of a high-quality click, showing the user completed a desired action, proving the click came from a qualified audience. "Rebote inmediato" (immediate bounce rate) is a negative indicator, suggesting a mismatch between the ad and landing page or poor targeting. Analyzing these three metrics together helps advertisers differentiate between accidental traffic and users with genuine purchase intent, allowing for budget optimization towards impacts that drive business performance within the Retail Media ecosystem. "Visitas a la sección de ayuda" (visits to the help section) is not a direct indicator of click quality as it reflects post-purchase or support-related behavior, not initial ad engagement or conversion intent.