¿Qué índice de Estadísticas de Marca cuantifica el tamaño de audiencia que conoce tu marca en relación con tus homólogos más comparables?

The correct answer is "Índice de reconocimiento" (Awareness Index). This metric specifically quantifies the size of your brand's audience that is aware of your brand compared to your most comparable peers. It's a key indicator of brand visibility and top-of-funnel reach. The "Índice de consideración" (Consideration Index) measures how likely consumers are to consider your brand for purchase, which comes after awareness. The "Índice de compra" (Purchase Index) measures the actual purchase rate, which is further down the sales funnel. Therefore, for understanding audience size that knows your brand, Awareness Index is the most appropriate metric.