¿Qué KPI (indicadores clave de rendimiento) están asociados a un objetivo de reconocimiento? (Selecciona 3)

For an awareness objective, the goal is to maximize visibility and engagement with the brand. Click-through Rate (CTR) measures how often users click on an ad after viewing it, indicating initial engagement and interest. Detail Page View Rate (DPVR) tracks how frequently users view a product's detail page after seeing an ad, signifying deeper engagement with the advertised product. Brand lift studies measure the impact of advertising on brand metrics like awareness, recall, and perception, directly assessing the effectiveness of awareness campaigns. Return on Ad Spend (ROAS) is incorrect because it is a performance metric focused on revenue generation, not brand awareness.